gmtPLUS09 | live from Seoul

Got a question.

As stated in this linked article, sports marketing utilizes scenario planning for preparing "a rigorous and robust response" for sports, such as sailing or motor racing, where accidents regularly happen.

But as far as the definition of ‘accidents’ go, wouldn’t contingency planning be a better tool as it prepares for various "accidents" including PR crises resulting from sponsor players’ extracurricular activities as well as scenarios?

This entry was posted on Friday, June 10th, 2005 at 5:47 pm and is filed under Scenarios. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.