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What is IP?

IP is:

(1) intellectual property that includes trademarks, copyright, and less tangible forms,
but patents remain a key component. First and foremost they provide a
firm with a legal, protectable monopoly in the material covered by
patent.
(2) commonly regarded as the key currency of the new economy.
(3) “…at the center of the
modern company’s economic success or failure.” - Lester Thurow
(In addition, Gartner
research has noted that value of intangibles is increasing to nearly
90% of the entire value of global 2000 firms. The reason is simple -
these assets provide the firm with its sustainable competitive
advantage.)
(4) vital in the creation of new ventures, although the concept is
also valid for new divisions in existing companies.

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