gmtPLUS09 | live from Seoul » Marathon workshop

Marathon workshop

July 5th, 2006 | J Lee | Office Space

In the life of every small IT firm, a small group of individuals are certain they can do a better job than the current.  Tired of the incompetency that blocks success or true innovation, that day has come for me and a couple of my colleagues. Last night, the company’s entire product and technology roadmap was decided by one person in a marathon "workshop" lasting 12 hours. This decision lacked any true input from the participants from the sales and product planning teams. No presentations were shown, nothing illustrated or proved there was an actual market out there. Emotions shouldn’t be the key driver to decision-making.

In light of what has transpired, "his decision" will come back and haunt us in the near future when "he" realizes there was no market, no supporting infrastructure, not much of anything except for the mirage he had heard.

The current project I am currently involved in is an example of the aforementioned. Built on his professional rationale that it all made sense to make a product when it was very much apparent like night/day when there is no sustainable market. Particularly a price point that less than 1% of the target market would willing pay for.  What does this all mean?  The sales-marketing team (except there really is not a "marketing" function) is coming up with as much BS to inflate the obvious.

Planning, planning, planning! That is one thing, my group of renegades can do. There is a saying back in school, "measure twice, cut once."


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