The Long Tail in the mobile handsets industry
Just a thought.
Nokia is nearing 35% MS built on top of an extensive product portfolio, while the popular RAZR drove Motorola to 2nd place with 20.3%. (From 1Q06) In the case of Moto, that one product revitalized its model lineup and exceeded their own sales target. That also can be said of LG and its Chocolate phone. While Nokia does not really have a "hit" product, it successfully provides lifestyle products to the abounding number of economic slots.
Then you have SE with the CyberShot (K platform) and the Walkman (W platform) model lines, which are tails within itself.
More to come later…
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