Harnessing customer conversations for better product ideas
One way of turning the tide of customers into passionate, and true believers is allowing them to participate in product innovation. What better way than listening to your customers, and taking their ideas and concerns to improve the product or brand?
By harnessing these conversations, companies can fully harness customer and end-user innovation as leading companies (BMW, Staples and Bell) have successfully done to improve or discover unmet needs.
Best of all this collaboration does not require compensation. The motivation to get involved also becomes their incentive.
Link: Brand Autopsy: TRUE BELIEVERS | article abstract.
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