gmtPLUS09 | live from Seoul

Experience Design, Empathic Design, or whatever you call it are one in the same. They are the contextual and observational research to help designers “walk a mile in someone else’s shoes”. Google exhibits empathy when they rolled out the Infinity+1 storage program for their Gmail service. The storage program grows to adapt to the behavior and habits of its users. Empathy helps companies understand and anticipate consumer needs.

“You can’t Six Sigma your way to high-impact innovation, but you can design your company to generate products and services that provide great consumer experiences, top-line revenue growth, and fat profit margins. That’s the sometimes painful message CEOs in America are learning today.”

“All the B-school-educated managers you hire won’t automatically get you the outside-the-box thinking you need to build new brands - or to create new experiences of old brands.”

Link: Business Week - The Empathy Economy

This entry was posted on Friday, April 22nd, 2005 at 10:31 pm and is filed under Innovation, Design, User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.