gmtPLUS09 | live from Seoul

Borrowed from the Brand Gap:

"A brand is not a logo, not an identity or a product.
A brand is a person’s gut feeling about a product, service, or organization.
It’s a person’s gut feeling, because brands are defined by individuals, not companies, markets, or publics.
It’s a gut feeling because people are emotional, intuitive beings.
It’s not way YOU say it is. It’s what THEY say it is."

And why not empower them to broadcast their Gut Feelings?

Remember George Masters, the California high school teacher, who created a really kick-ass Apple iPod ad? Or Lee and Dan who made a short film about a terrorist blowing himself up in a VW Polo.

Link: customer experience strategy

This entry was posted on Wednesday, April 27th, 2005 at 10:00 am and is filed under Branding, User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.