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Empower consumers to express your brand, Part 2

It’s not way YOU say it is. It’s what THEY say it is. This should be what every marketer should remember about brands.

Another example of empowered consumers making their own commercials/short films: Nike commercial.

This entry was posted on Wednesday, April 27th, 2005 at 11:50 pm and is filed under Branding, User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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