gmtPLUS09 | live from Seoul

Another case of involving consumers and lead-users (young designers) in the idea generation process and in the design phase of new products/ideas.

IKEA launched it Fiffiga Folket contest (Swedish for ‘ingenious people’). IKEA asked amateur outsiders to send in clever designs for storing home media (hifi sets, TV, DVD etc) in the living room. Out of 5,000 ideas submitted, fourteen winners will be invited to IKEA headquarters for a workshop, and will receive EUR 2,500. More interestingly, the designs will actually get produced and end up in IKEA stores for all to see, buy and assemble.

The designs presented on the Peugeot 2004-2005 Design Contest were usually quite predictable, except for the winner: ‘Peugeot Moovie’. In an interview, the designer André Costa, he underlined his desire to design something in the margin of everyday streetlife.                              

Internal: Harnessing customer and lead-user innovation
Link: The House of Innovation

This entry was posted on Friday, April 29th, 2005 at 9:36 pm and is filed under Innovation, Design, User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.