gmtPLUS09 | live from Seoul

Microsoft Corp. executives hope the Apple iPod will be good for its new in-car computer, Windows Mobile for Automotive.

Automakers are seeking ways to make it convenient for drivers
to bring aboard their portable electronic devices, says Martin Thall,
general manager of Microsoft’s Automotive Business Unit. Thall spoke
during Microsoft’s Global Automotive Summit in Dearborn, Mich., on
April 29.

Microsoft believes its computer, which is called TBox, provides part of the answer.
Windows Mobile for Automotive allows iPod owners to plug
digital music players into the instrument panel so they can listen to
music on the vehicle’s stereo system.

Priced at about $200, Microsoft’s system is equipped with
Bluetooth technology to link to a cell phone for hands-free calling,
provide route guidance through voice recognition and connect to the
Internet using a cell phone or personal digital assistant. A pricier
version of the system offers access to telematics services such as
remote vehicle diagnostics and electronic telephone directories.

Thall said the iPod could be the "tipping point" for more
automaker interest in in-car computers that link drivers with portable
players.
Apple had sold more than 10 million iPods by December.

Microsoft wants to make inroads in North America after landing
a major contract with Fiat Auto. Fiat is installing the computer across
its model lineup beginning this fall.

Microsoft continues to peddle Windows Mobile for Automotive to other automakers and Tier 1 electronics suppliers.

But Peter Wengert, group marketing manager for Microsoft’s
Automotive Business Unit in Redmond, Wash., said Microsoft has not
landed another contract.

This entry was posted on Wednesday, May 11th, 2005 at 6:38 pm and is filed under Gadgets, Cars. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.