Google Bus
Just having had dinner near Gangnam Station, my gf and I found ourselves walking toward a Google double-deck bus, as shown on the left.
Google in Korea is on a marketing blitz reaching out to Koreans on the features/benefits of the Google Toolbar and Desktop Search.
I like any curious passerby were offered a free Google t-shirt for participating in a Google tutorial session. There were atleast 12 of us crammed into the shockingly tight passenger compartment, sharing 10 or so notebooks. I had no idea what was on the top deck.
As the session began, a Google rep asked fundamental focus group questions such as:
"have you ever heard of Google?" - 5 out of 12 people raised their hands.
"have you ever used any of Google’s products?" - my gf and I raised our hands. Shocking.
On the notebooks, we were shown Google’s Toolbar and Desktop Search in action. Clearly the Toolbar was an instant hit with this particular crowd with its ability to translate any English word (where the pointer rested) into Korean. I wonder if there is a Korean-to-English function in the works.
Lastly we were ‘introduced’ to Gmail and its ever-increasing online storage. Without further ado, everyone was promptly invited to sign up for a Gmail account. We left prematurely and grabbed a couple shirts on the way out.
I had hoped they would have been prepared for folks who were well in the know of Google and its products/services. I wish they gave other prizes such as a Google umbrella (it was raining at the time). Oh well…
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